Commercialization strategy consulting focuses on developing market plans and executing sales strategies to maximize sales and profitability.Our clients include divisions of multinational corporations, early stage companies, and individuals.
Our process is to work closely with the client and jointly develop approaches to the market.After our initial engagement we are often retained to provide coaching services throughout the implementation process.
We work with owners and senior management from concept to commercialization, developing strategic business plans and tactical operating plans that create sustainable competitive advantage and profitability. In many instances the planning process evolves to include project management, venture development & commercialization, and business development/market development activities.
One of our capabilities is the Market Opportunity Assessment: a market-driven research process and methodology that investigates the fit between new product technologies with emerging market needs.